Just as the name suggests, a landing page helps in driving visitors to your business, company web page or blog. It does this by linking the visitors from a social media post or email. This is an effective marketing and lead-generating tool to the business. If you want a great landing page for your business, choose WordPress. The following are the benefits of setting up a landing page with WordPress site maintenance services.
1. Works for you when you are not
Even when you are not working on the business, WordPress site maintenance service keeps your business working through the landing page. All you need to do is set it up and advertise for a given niche. After that, the visitors just opt-in and download your offers. This is an automated process which doesn’t require you to be involved.
2. Increases the credibility of your business
Visitors need a clear course of action when they are looking for something on the web. Feeling that they are being assisted to achieve it makes them trust that you understand their needs and have a way of meeting them. This is what a WordPress landing page brings to your business. The landing page is fixed on a specific task, path or objective to a visitor. The plug-in enables you to optimize and customize the features to facilitate this. The landing page can increase your credibility by allowing you to add the testimonials for your service or product.
3. Grow your email list
Lead generation is the goal of every landing page. Submission of forms and phone calls by people who are interested are the potential leads. As the visitors fill in their forms, your email list grows exponentially. The emails can, therefore, be used by the business to send announcements, sales, newsletters, and promotions. This is another great way a WordPress landing page benefits your business.
4. Improves your business’s SEO ranking
To keep a good SEO ranking, businesses have to keep quality and relevant content. To better compete, the business has to have a good SEO ranking. A WordPress landing page helps you leverage your ranking with search engines.
5. Improves awareness of your brand
The landing page improves your brand by marketing consistent branding. This is done across many media platforms. Hence, users have a better chance to notice and interact with your brand. This makes it more familiar to the users, and they will trust in your business. The chances of using the service or making purchases will increase.
6. WordPress landing pages increase conversions
Conversion refers to the number of customers willing to take action with regards to your online business. A good landing page contains information meant to influence a user to take action. It is clear and simple to the visitor. When you set up one with WordPress, the user finds it easy to take action. Many other such users will do the same. As a result, the customer-base widens and in turn, more money for the business.
Whether your business or small or large, a WordPress landing page is the way to go. If you use it correctly, your business will grow substantially within a short period. It is a great competition tool that gives your business an advantage over the other businesses. It also helps you satisfy your customers’ needs. These are the benefits of setting up a landing page with WordPress maintenance services.